Print Advertising Costs Explained

Print Advertising Costs ExplainedPrint Advertising Costs ExplainedAny advertisement thats printed on paper- newspapers, magazines, newsletters, booklets, flyers, or direct mailers- falls into the category of print advertising. Publications can be local or have national circulation, and some national magazines dedicate sections to local advertising. The costs of these various print options can vary considerably. Magazine Ads Magazine advertising costs depend on the publication, its circulation, the number of insertions, quantities, and a host of other factors. Every publication has whats known as an advertising rate card.The card deals with everything from costs to specs for print. A mass-circulated magazine such as Vogue or Vanity Fair charges many thousands of dollars for just one insertion. The price escalates if its a front or back cover ad, a double-page spread, or a center-spread. The cost for zulaufning a full-page, four-color ad in Vogue is $180,324 as of 2019. Newspape r Advertising You should be able to find something to fit your wallet here even if your budget is limited, but you get what you pay for. You wont be getting widespread exposure if you run an ad in your local newspaper in a town with 1,000 residents. Direct Mail Youre not just dealing with large volume printing costs with direct mail advertising, but also with purchasing targeted, qualified mailing lists. Youd want to send your mailer to people who own older cars if youre advertising for an auto repair shop. This information can cost you anywhere from $2,500 to $20,000 as of 2019, including marketing materials and fulfillment. You can usually get a simple consumer mailing list for $50 to $200, however. Look for a good return on investment, anticipating a response rate of 1% to 2%, which is typical. Expect around three calls for every 100 pieces you send out. Youll have to send hundreds of thousands of mailers to get the kind of conversion rate youll need to be successful. For ex ample, your product might cost $70 and you want to sell $20,000 worth of that product. You might get a 2% response rate if you send out a well-written, well-conceived piece. You might close the sale on 33% of those who respond if you have good salespeople. Youll need around 44,000 mailings to get your $20,000 $70 times 33% times 2% comes out to 0.46, and $20,000 divided by 0.46 equals 43,478. But remember, these mailings cost money, and these figures dont include profit. Overhead involved in making or stocking the product isnt accounted for. Youll have to send out many more mailings to absorb these factors and still make money. Direct mail is nonetheless an effective way to reach consumers because its targeted and can be done easily. It can help sell a product if you make your direct mail exciting and fun to open rather than a tacky piece of junk mail. Outdoor Billboards Outdoor advertising is usually used to hilfestellung advertisements distributions-mixd in other media. One of its greatest strengths is that its a directional marker to point consumers toward your business. Your prospective customer typically has only fleeting exposure to the billboard, so copy written for this type of media should be brief and communicate ideas quickly. Advertisers should use impactful graphics and compelling headings, all melded together in an artful way. The cost of running billboard ads varies considerably by location and impressions, the level of traffic that regularly travels a given roadway. You might get away with about $250 a month on a rural Nebraska highway, but a billboard in Boston or Los Angeles will run you from $10,000 to $13,000 a month as of 2019. Youll also have to absorb the cost of printing the ad on vinyl as well, which runs about 50 cents per square foot. Designing the billboard will probably set you back $500 to $1,000. Yellow Pagesfor Businesses A yellow page ad is also often used to complement or extend the effects of advertising placed in oth er media. The benefit is that it has some level of permanence, and it can be used to target a specific geographic area or community. It gives the consumer all information necessary to make a purchase. Key information should include your products and services, your location, phone numbers, hours of operation, available parking, and acceptable forms of payment. Youll want to mention wheelchair accessibility and delivery policies, if any. Arrange this information in a list formatso consumers can quickly scan the ad for the information theyre looking for. A major consideration with a yellow page ad is where to place it, which depends on the category into which your businesses falls. Choose your biggest or most profitable category if youre diversified. This type of print advertising costs anywhere from $250 to $400 for a business-card-sized ad, but keep in mind that returns from Yellow Page ads have been steadily and significantly decreasing since 2008 or so. This is hardly surprising gi ven the proliferation of the internet and smartphones. You might be hard-pressed to find a home these days with a telephone book in it.

The professions where youre most likely to meet your spouse

The professions where youre most likely to meet your spouseThe professions where youre most likely to meet your spouseThose who find themselves alone on Valentines Day may find some comfort in the fact that the average age of marriage has increased five years since 1990. A recent study confirms that in 2018 women can now expect to marry at 28, while men will tie the knot at 30. While this may give you mora time to find that special someone, chances are most of that time will be designated to the office. According to data from the United States Census, youll spend one-third of your life at work.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreAnd, while 27% of survey respondents say they look for love in the workplace, only 15% meet their future spouses on the job. If finding your forever partner is a top priority, a radical career change may be in order. unterstellung are the professions in whic h youre most likely to find a mate 27% Agricultural workers 25% Physicians and surgeons 21% Casino workers 17% Lawyers 17% Postsecondary teachers For those whod rather avoid agricultural pursuits, fear not. While this data catalogs where youre likely to find a marriage partner, its not indicative of how long the marriage will last. Casino workers, for example, boast a 21% industry marriage rating average but casino managers rank the highest for divorce rates at a staggering 52.9%. Bartenders, flight attendants, switchboard operators, and massage therapists fall closely behind. Some say money cant buy happiness, but the divorce rates for Actuaries say otherwise at a low of 17%. Other low ranking industries seem to be dominated by the sciences. Software developers and chemical engineers have divorce rates of 20.3% and 21.1%, respectively. These are the cities that report the highest dating satisfaction While these career paths may be telling, theyre not the only variables to consider in optimizing your chances of finding a potential partner. If a career change isnt an option, it could be time for a change of address. According to this 2019 study, Austin, Texas is the top city for dating with 39.8% of singles reporting satisfaction with their dating opportunities. Charlotte, San Francisco, and Minneapolis also reported all-time highs. If finding love is your main agenda, Eastern cities are the ones to avoid. Palm Bay, FL comes in with the lowest satisfaction rating of 10.7%. New Haven, CT, and Providence, RI also lag behind. The Millennial dating pool is strongest in Charlotte, Minneapolis, and Austin. Of these, women report feeling the highest dating satisfaction in Austin while Charlotte is the decided winner for men. Millennials should steer clear of Riverside and Sacramento, the lowest on the dating satisfaction scale. You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you s ay, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

5 scientific secrets to handling a narcissist

5 scientific secrets to handling a narcissist5 scientific secrets to handling a narcissistYou must be tired of them. Theyre everywhere. Narcissists. And if you think there are more of them than ever, youre right.Research shows we are experiencing a narcissism epidemic.From The Narcissism Epidemic Living in the Age of EntitlementIn data from 37,000 college students, narcissistic personality traits rose just as fast as obesity from the 1980s to the present, with the shift especially pronounced for women. The rise in narcissism is accelerating, with scores rising faster in the 2000s than in previous decades.Even music is getting more narcissistic. And what do most people on Twitter tweet about? Themselves, of course.(And as for selfies well, do I really need to link toany research about narcissism and selfies? No? Thank you.)Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreNow we all have a littlen arcissism in us and these days we have a lot more than we need around us.Lets learn more about what narcissism is, how to deal with narcissists - and even a bit about what to do if you feel youre becoming one yourself.You have entered the selfie-free zone. Lets get to itWhats The verstndigung im strafverfahren With Narcissism?As Twenge and Campbell explain inThe Narcissism Epidemic,its a myth that narcissism is just high self-esteem or that underneath it all narcissists are insecure and overcompensating.Narcissists believe they really are that awesome - and youre leid.(The latter part doesnt matter, narcissists dont think about you much at all, frankly.)How can you tell if someone is a narcissist? Its easy just ask them. Research shows narcissists feel so good about themselves they dont mind admitting it.And narcissism can be quite beneficial in the short term. They make fantastic first impressions.In job bewerbungsinterviews and onfirst dates, narcissists get results. And in yout h, being a narcissist makes you happier.Narcissists are more likely to become leaders and narcissists who obsessively work hard are more likely to get promoted.But thestuff that works for them so well in the short term proves lethal in the long term.That job interview is great but UPenn professor Scott Barry Kaufmanexplains that after three weeks people regard narcissists as untrustworthy.And narcissists might becomeleaders but theyre not good ones.And when prestige isnt on the line, most narcissists dont work that hard.From The Narcissism Epidemic Living in the Age of Entitlementcollege students with inflated views of themselves (who think they are better than they actually are) make poorer grades the longer they are in college. They are also more likely to drop out. In another study, students who flunked an introductory psychology course had by far the highest narcissism scores, and those who made As had the lowest.Awesome first date? Yeah, but relationship satisfaction with thems hows a big decline after 4 months.As adults, narcissists arent happy. And if youre around them, you wont be either.From The Narcissism Epidemic Living in the Age of EntitlementA recent psychiatric study found that the biggest consequences of narcissism- especially when other psychiatric symptoms were held constant- was suffering by people close to them.(To learn the four rituals neuroscience research says will make you happy, click here.)So how do you deal with them? Here are 5 strategies from scientific research1) The Quick Answer DontIm going to get grief for this being the first solution but itis by far the best answerand one that we should all take to heart more often.Narcissists lack empathy, they usually dontwork hard, and in a few weeks to a few months they make the people around them miserable. And narcissism is very hard to change. So, if at all possible, just stay away.Some will say, But Im smarter than they are. I can change them Stop it, now youre being narcissistic.If you dig 80s movies you might remember War Games. What did the computer realize about thermonuclear war? The only way to win was not to play.What do rational people scream at the TV when watching haunted house movies? GET OUT NOWWhen theres blood all over the living room, furniture is floating through the air and ghosts are speaking to you in Latin, smart people dont prepare to battle the undead, they get out immediately and make an angry phone callto their realtor.As MIT negotiation professor John Richardson says never start with, How do I make this deal? Start with, Should this deal be made? With narcissists, the answer is usually no. Its notworth it.(To learn how to be happier and more successful without being a narcissist, click here.)Okay, before the internet commenters tear me fremdlndisch for the obvious answer of Dont deal with narcissists, lets move on.There are plenty of times where we just dont have a choice. You may have a narcissistic boss, co-worker or family member. L uckily, there are answers2) Kiss Up Or Shut UpYeah, this isnt a popular answer either. Sorry. But if youre dealing with a narcissist and youre in the less powerful ort (like theyre your boss) there may not be a choice. At least not right now.Clinical psychologist Al Bernstein recommends you kiss up to them or at least keep your mouth shut until you can get the heck out of there.ViaAm I The Only Sane One Working Here? 101 Solutions for Surviving Office InsanityThere is no way around this. If you want to communicate effectively with narcissists, you have to admire them, their achievements, and their toys as much as they do. Typically, this wont require any great effort. Theyll be more than happy to come up with reasons to congratulate themselves. All you have to do is listen and look interested.Theres this concept called narcissistic injury. Pointing out a narcissist isnt all they think they are can be like pulling the pin on a grenade. A grenade you have to see every day of your life .Realize that narcissismis an identity, just like religion or politics. When you argue about it, people dont fold or change their minds - they just hate you. And narcissists are among the most vindictive people youll ever meet.You mightreply, But Im right about them You may very well be. But that only makes the situation worse. Burst their narcissistic bubble and you will pay. Dearly.And if youre in the lower-power position in this relationship, as with an employer, well, youmay have found a way to get away from them along with two weeks severance.Reject them and theyll freak out. Act weak and theyll try to victimize you. Expose them and theyll hate you forever. (Trust me, Ive tested all these personally - and in a single conversation.) Its just not worth it.(To learn how to improve your self-esteem without becoming a narcissist, clickhere.)Alright, heres where the rubber meets the road. If you cant get away from them, and they dont have power over you, how do you deal with a narc issist?3) Know What You Want And Get Payment Up FrontDont expect fairness. Theyre just about themselves, right? Well, okay then.Know what you want. (They will, trust me.)And then get them to pay up front with whatever it is you need before they get what they need.Al Bernstein explainsNever extend credit to, or accept promises from, a narcissist. As soon as they get what they want, they will be on to the next thing, forgetting whatever they said they would do for you.Sometimes they make promises they dont intend to keep, but just as often, they merely forget. Either way, you should keep a ledger in your mind and make aya you get what they dangle in front of you before you give them what they want. With other people, this mercenary approach might seem insulting. Narcissists will respect you for it. Everything in their world is quid pro quo. They will rarely be offended by people looking out for themselves.Dealing with a narcissist regularly is likehaving a pet tiger you always have to be careful that one day hes gonna see you as dinner. But if you dont have a choice, negotiate hard. This is nobody to be win-win with.Always reward behavior, neverwords. They get what they want when they do what you want.Now Ive been very negative toward narcissists (understandably) but theycan be worked with and can even be good employees. Yes, really.Why? Because they want something. They really needto look good. And if you can align your desireswith their desires, you mayfind yourself with an unstoppable achievement machine.From The Narcissism Epidemic Living in the Age of EntitlementOne possibility is to set up a situation where acts of caring and kindness are aligned with admiration and success. In other words, show narcissists that they can get their narcissistic needs met by acting like decent, caring people.Give them a way to be impressive if they do what they are told. This makes them much easier to deal with than lazy people, trust me.Just make sure you get what you want first.(To learnhow to negotiate from the FBIs lead hostage negotiator, click here.)But what if youre not in a position to reward them with what they crave? How can you keep a rampaging narcissist in line?4) Ask Them, What Would People Think?Narcissists dont feel guilt, only shame.Theyre all about appearances, right?If they believesomethingwill hurt their reputation, they will think twice.Al Bernstein explainsIf you are in a position to advise, ask what people would think. Narcissists are not stupid there are just things, like other peoples feelings, that they rarely consider. If you have their ear, dont tell them how people might react instead, ask probing questions. Narcissists are much more likely to act on ideas that they think they thought up themselves.Emphasize community and use disappointment, rather than anger, to keep them in line.They want to look good. So help them look good by helping them do good.(To learn an FBI behavior experts secrets for how to get people to like yo u, click here.)This piece is about how to deal with narcissists well, what if the narcissist is you? Its an epidemic, remember? And if youre not a narcissist, you might be infected. As the studies show, plenty of others have been recently.So how do you avoid becoming a narcissist - or stop being one?5) Be DexterWe all have some narcissism in us. Its natural.And narcissism may work for you now but, as we saw, the odds are very very much against it bringing you success, good relationships and happiness in the long term.So how do you stop being a narcissist or make sure you dont become one? You need to make sure you maintain empathy for others.Stop trying to stand out, get attention and be so darn special. Al Bernstein saysNarcissists will be further damaged by just about any situation in which they are treated as different from ordinary people.Its okay to be ordinary. (And ifthat concept terrifies you, you are already on the narcissistic side of things, so read this piece on empathy now.)Problem is, overcoming narcissism is hard and takes a long time. And if youre a hard-working narcissist, it may be bringing you enough rewards in the short term to feel like its a good idea for the long term.What do you do then? Redirect your narcissism.I offer you a new role model Dexter. Yes, the serial killer who kills serial killers. (I know, Dexter is a psychopath not a narcissist but, jeez, work with me here, okay?)Dexter has a problem - a serious problem, no doubt - but he tries to be good.Dexter acts ordinary. He strugglesto develop empathy. And he redirects his impulses to do thingsthatbenefit other people.(Thats where the comparison ends. Im not telling you to kill anyone, okay?)This attitude (sans chopping people up) can produce results.From The Narcissism Epidemic Living in the Age of Entitlementif you cant stop feeding the ego, you can align your narcissism with behaviors that help the community.Im sure a lot of narcissists run charities. And they get lauded, pra ised and admired. Im okay with that kind of narcissist.(To learn how to fight your own narcissism, click here.)Okay, lets round this up and get the final secret on how to deal withthe me-me-me peopleSum UpHeres how to deal with a narcissistDont. Think haunted house. Get out of there first chance you can.Kiss Up Or Shut Up. If theyre your boss or they have power over you, fighting makes it worse.Know What You Want And Get Payment Up Front. Dont assume theyll play fair.Ask, What would people think? They want to look good. If they think theyll look bad, theyll behave.Be Dexter. If the dark side of The Force has you, channel your need to look awesome into helping others.In the long run, narcissists almost always lose. We see plenty on TV, but those are the very few that got lucky. And, trust me, theyre not all happy.Stay away if you can,otherwise you will be victimized by them or, even worse, you will become one of them.When I spoke to Stanford professorBob Sutton, he told me his 1 piec e of advice to students was thisWhen you take a job take a long look at the people youre going to be working with - because the odds are youre going to become like them, they are not going to become like you.Andif you spend more time with good people you will become, um, good-er.Heres Yale professor Nicholas ChristakisWeve shown that altruistic behavior ripples through networks and so does meanness. Networks will magnify whatever they are seeded with. They will magnify Ebola and fascism and unhappiness and violence, but also they will magnify love and altruism and happiness and information.Every chance you get, surround yourself with people who are good to you. And be good to them.Dont fight narcissism. Starve it.Join over 285,000 readers.Get a free weekly update via emailhere.Related postsHow To Get People To Like You 7 Ways From An FBI Behavior ExpertNew Neuroscience Reveals 4 Rituals That Will Make You HappyNew Harvard Research Reveals A Fun Way To Be More SuccessfulThis article originally appeared at Barking Up the Wrong Tree.